Nike held an event at the Los Angeles Forum for the debut of Kobe Bryant’s new shoe the Nike Zoom Kobe V. Kobe got his inspiration for the lightest basketball shoe ever from the soccer field. Image Options handled all the large format printing and installation of the graphics for the event.
Part 1 – The Protoype
Being a leading large and grand format print vendor, most projects that come through Image Options are usually large in physical size, however, this recent project was pretty small. We are in the process of producing 300 custom printed and built miniature skate ramps for Eyerus, a visual communication studio. The prototyping has begun and below are some preliminary photos.
We love how Volcom chose to have all their pieces of artwork cut to shape for this window at BC Surf and Sport in Fort Lauderdale, Florida. This window consisted of adhesive back vinyl and photographic prints that were digitally trimmed and applied first surface.
Large Format Variable Data Printing
Image Options now offers the first ever Variable Data print solution in Large Format that enables marketing opportunities never before possible for retail POP. What is “Variable Data POP”? Many are familiar with the power of Variable Data usage in direct mail and customized automotive brochures typically printed on a HP Indigo digital press or similar. Image Options completed the first live Variable Data campaign for a leading fast food client when 134 stores received unique window POP that included 20 different pricing categories driven from a simple XLS spreadsheet. The speed is such that a thousand or more unique POP pieces is well within the capability of the technology. If you would like to learn more about Variable Data POP, please contact us.
The Variable Data changes made to the graphic below were changes of the store hours, product, price and store I.D. changes.