Image Options now offers the first ever Variable Data print solution in Large Format that enables marketing opportunities never before possible for retail POP. What is “Variable Data POP”? Many are familiar with the power of Variable Data usage in direct mail and customized automotive brochures typically printed on a HP Indigo digital press or similar. Image Options completed the first live Variable Data campaign for a leading fast food client when 134 stores received unique window POP that included 20 different pricing categories driven from a simple XLS spreadsheet. The speed is such that a thousand or more unique POP pieces is well within the capability of the technology. If you would like to learn more about Variable Data POP, please contact us.
The Variable Data changes made to the graphic below were changes of the store hours, product, price and store I.D. changes.
