Image Options handled all phases of engineering, construction, production & installation of this Verizon Wireless experiential environment at Reliant Stadium. Designed to engage and entertain the fans attending events, the initial implementation was a cooperative space between Verizon and The Houston Texans. The next phase was a revamp incorporating elements for the Houston Rodeo.
The Texans experience launched in September 09, included artificial turf flooring, large wall and storage area structures wrapped in adhesive vinyl graphics, a field goal kicking game with almost full-sized goal posts, 3D Backlit Sign, as well as interactive product kiosks and looping video content on 50″ flat screen TV’s.

In February 2010 Image Options refreshed the floor surface, all graphic and interactive elements to appeal to fans attending Houston Rodeo events. The football theme’s artificial turf was replaced with adhesive vinyl “dirt” floor graphics, the goalpost gave way to a western themed ring toss game, and a Verizon branded rodeo barrel was added to the photo-op wall. The initial installation took place over the course of 3 days, whereas the Rodeo refresh was completed in 2!



We were able to produce and complete the project on a tight timeframe within a firm budget. Our G7 Master Certified color management helped to ensure a critical corporate color match across various types of output and from one version to the next.