I wanted to revisit this project that Image Options collaborated with Nike on because of it’s great execution of turning an average retail space into an amazing branded environment.
Prior to the Santa Monica Classic race day – A Nike sponsored event, Nike had Image Options design, produce and install graphics for the shoe department at Sport Chalet in West LA. Graphics consisted of a tension fabric display, adhesive vinyl floor graphic, table mats and table skirts.
Not only was this space transformed into a stimulating and engaging display to encourage the sale of their shoes, but it was at a strategic location that could be seen from the front of the store.
As Wikipedia puts it, “Benefits of a branded environment can include improved brand position and communication, better customer recognition, and differentiation from competitors,” and I believe this definition has been executed nicely by the Nike team.
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