adidas Lights Up NYC

Image Options latest collaboration with adidas was for their flagship store in New York City. adidas needed a solution to display window graphics on the second story of their store that would make a significant impact at night.

The Challenge
To provide a light source to light up the graphics, provide fixtures to hang the banners and install these elements in a space that is only 18″ wide.

The Solution
Image Options chose to use 3M’s Flexible Light Mat because of its green, energy efficient LED light source, the bright LED light is distributed uniformly and it’s thin and lightweight characteristics make it easy to customize and install. These strips of LED light were applied to thin rigid panels that hung on a wall just behind the graphics. These large graphics were produced on a backlit material that hung from the ceiling.

The Result
adidas now has a very strong presence on their second story that not only looks good at night, but also during the day.

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