Nike has opened a unique retail installation in the heart of Hollywood at the Montalbán Theater. Starting in August and running until October 31st, the historic theater will play host to special programming by Nike Sportswear, and starting today, consumers will be able to buy select Nike Sportswear clothes and shoes from the space.
True to its legacy as the oldest functioning theatre in Hollywood, Nike Sportswear at the Montalbán will host film screenings every Tuesday night starting on August 12th with the L.A. premier of Beautiful Losers, a documentary film, which celebrates the spirit behind the influential DIY cultural movement. Other screenings include Adam Yauch’s Gunnin’ For That #1 Spot and a special showing of the classic documentary Tokyo Olympiad.
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