“When it comes to iconic properties, there’s nothing in the entertainment world bigger than ‘Star Wars,’ ” said Michael Greenberg, Skechers’ president. That is why it is no surprise that with the launch of the new co-branded “Star Wars” collection Image Options creative arm, Refraction Group, was asked to bring the icon to a Skechers retail window display near you.
Starting with their flagship location in Torrance, CA at Del Amo Fashion Center, Refraction Group created a 9 foot dimensional Death Star with working lights that is definitely out of this world. The team worked feverishly for long long hours getting this iconic window perfect for the installation team to install overnight. The final window included the Millennium Falcon, Tie Fighters and the X-Wing along with floating “Star Wars’ collection shoes to complete the saga.
See below for final window installation and a glimpse into the creative process.