With the early success of E! Entertainments hit new show The Royals Season 1-2 it was no surprise that a massive OOH campaign was in the works for the premier of Season 3. When Image Options received the call they were happy to facilitated a large percentage of the entire OOH campaign.
The Royals is an American television drama series that premiered on E! on March 15, 2015. Created by Mark Schwahn, it is the network’s first scripted series. The show is a loose adaptation of the Michelle Ray novel “Falling for Hamlet”
Image Options would like to wish the new hit nothing but luck and hope that our part was significant enough to contribute to the success of the series. This video shows the amount of effort that went into such a massive OOH campaign.
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When Oakley wanted a unique custom X-ray Backpack display that showed everything and the kitchen sink they came to the right place. Image options helped them to make there visions a reality. Take a look how a simply concept turned into and eye catching retail success.
More info about the bag.
Kitchen Sink Backpack
Outfitted with serious hardware and versatile storage options, the Kitchen Sink Backpack is a complete package with heavy–duty appeal. Whether taking a day trip or extended excursion, specialized pockets inside and out organize items while abrasion–resistant fabric keeps them safe, including shoes and most 17″ laptops. A padded back and adjustable mesh–lined shoulder straps keep you comfortable and cool when hauling over long distances. Equipped with a hard media–player compartment and reinforced clip and zip closures, the Kitchen Sink Backpack blends toughness, style and diverse function ideal for the unpredictable day.
Padded side access panel to fit most 17″ laptops
Water bottle side pocket
Front zip pocket with accessory organization panel to separately store smaller items
Abrasion–resistant bottom panel for enhanced durability
Bottom shoe compartment provides spacious storage
20″ H x 14″ W x 8″ D
69% Nylon, 31% Polyester
We were challenged to bring the “Gelly” alive for the Gel-Quantum 360 Shoe release for the Florida Fit-2-Run retail store locations. With a small budget and overactive imaginations we created huge interest with a slashed translucent background, edgelit colored plex paired with mylar, wired tentacles and LED battery powered lights – those “Gelly’s” were breathing! This window display brought ASICs to the number 1 selling shoe in the Fit-2-Run locations.