Cisco Live – Growing Together

Cisco Live – Growing Together

Partnerships are the foundation of our success. Our partnership with Cisco Live began in 2007, with the event Networkers at Cisco Live. That event in 2007 had 4,500 attendees. Thirteen years later, we are still helping create memorable events for the latest Cisco Live event, now with over 28,000 people attending last year’s event. But no matter the size, the goal to create unique experiences through branding, that surprise and delight guests, has remained.

Innovation

One of the challenges that came with such exponential growth over the years was becoming too large to fit in the San Diego Convention Center. A few years ago, they expanded outside the convention center, building a large outdoor lawn area between hotels to expand their footprint. This gave us even more unique space to work with, taking advantage of the new outdoor areas. “We work with a theme and some digital assets that are provided to us. But we translate those into an experience,” explains Toni Fischer, one of our Senior Account Executives, and VP of Client Services. One of the large structures we built was the Cisco Live logo, 20 feet in the air, that would capture the sunlight as it set throughout the…

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The Art of the Pop-Up Experience

The Art of the Pop-Up Experience

Temporary pop-up events are more popular than ever as brick and mortar locations shrink. Finding new ways to reach and engage with customers is key. The pop-up experience, or event, is one of the most successful strategies companies and retailers are using to break through the crowded marketplace and deliver memorable customer interactions. Image Options thrives at developing these engaging experiences by listening to our clients in order to tell their stories effectively with high-impact messaging strategies. We bring innovation to the table, while staying true to the brand, to build lasting positive impressions.

Exhibit Environments

Exhibits and trade shows are a great place to flex your company’s creative muscle. It is paramount to stand out at large events, and be memorable, since you are competing for attention amongst a room of competitors. But even if you are hosting your own company conference, creating an immersive experiential environment is a great way to generate enhanced engagement that builds a positive experience with your brand. From interactive technology stations to visually enchanting structures, communicating your story is more effective if customers can participate in it. An example of a unique tradeshow setting we built was an indoor farmhouse and windmill for Nonpareil…

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Unforgettable Experiential Environments

Unforgettable Experiential Environments

A more forward marketing approach is key to combat today’s marketplace that is oversaturated with advertising. This will help better attract your target audience and engage them with your brand. Expertly designed experiential environments can differentiate your company from competitors and provide the personal and emotional touchpoints that drive customer loyalty. Because of Image Options’ long history of providing visual communication and display solutions, we were perfectly positioned to expand into offering comprehensive environments, from initial design and strategy through production and installation.

What is Experiential Design?

Details are everything when it comes to designing experiential environments. Seemingly small personal touches can make all the difference in how your brand is perceived and remembered. This is true whether you are transforming office headquarters or setting up customer-facing retail events. The goal is to bring your brand to life within the venue in a memorable way that resonates with those who experience it, allowing you to help shape those lasting impressions.

Workplace Environments

From LinkedIn and Verizon to Adobe and Amazon, we’ve transformed some of the most sought-after work environments in the country. Experiential design elements can include art installations, branding signage, wall dividers, interpretive elements, and technology features that enhance the working experience and promote positive…

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