Adidas

Falcon Sneaker Launch
Hollywood CA

LA experiential agency Clear As Day tapped IO to assist with the concept development and production for the upcoming Adidas Falcon sneaker grand launch.

The venue chosen was an abandoned gas station on the Sunset Strip and the concept inspiration was “California Car Culture from the Nineties”. A full transformation from raw canvas to elevated event space was required in three weeks.

From signage, graphics, and lighting to retail fixtures, structures and billboard trusses, all elements were delivered and installed par-excellence by the IO team.