Image Options Helps out with an Incredible Event Space Launch for Adidas Falcon Sneakers
WHEN IS AN ABANDONED GAS STATION NO LONGER AN ABANDONED GAS STATION?
When adidas Falcon comes to Hollywood to throw a launch event featuring
Brand Ambassador Kylie Jenner and several hundred influencers!
Image Options was recently tapped by adidas’ agency, Clear As Day, with the unique privilege of transforming a derelict gas station on the Sunset Strip into a breathtaking launch scene for the new adidas line of Falcon sneakers.
The adidas Falcon line is inspired by culture of the 90’s, with a particular nod to California car culture.
So where better to “kickoff these kicks” than a fantasy gas station event space in West Hollywood?
To transform a filthy, disused gas station, due for demolition, into a transcendent event space for three days and nights of education and entertainment.
- A 113 foot backdrop graphic had to be created and a truss structure built to stretch it
- Walls had to be built and decorated for three separate rooms within the former repair bays.
- Room 1 was a green room for the attending celebs.
- Room 2 was an education and sneaker customization workshop space.
FROM INITIAL CONCEPT TO LAUNCH WAS EXACTLY ONE MONTH
All in a day’s work for the Envisioneers at Image Options!
Our sincerest thanks to the creative geniuses at Clear As Day and adidas for letting us be a part of this incredible project.