Image Options Helps out with an Incredible Event Space Launch for Adidas Falcon Sneakers

WHEN IS AN ABANDONED GAS STATION NO LONGER AN ABANDONED GAS STATION?

When adidas Falcon comes to Hollywood to throw a launch event featuring
Brand Ambassador Kylie Jenner and several hundred influencers!
Image Options was recently tapped by adidas’ agency, Clear As Day, with the unique privilege of transforming a derelict gas station on the Sunset Strip into a breathtaking launch scene for the new adidas line of Falcon sneakers.

THE CONCEPT

The adidas Falcon line is inspired by culture of the 90’s, with a particular nod to California car culture.

So where better to “kickoff these kicks” than a fantasy gas station event space in West Hollywood?

THE ASK

To transform a filthy, disused gas station, due for demolition, into a transcendent event space for three days and nights of education and entertainment.

THE TASK

 

  • A 113 foot backdrop graphic had to be created and a truss structure built to stretch it
  • Walls had to be built and decorated for three separate rooms within the former repair bays.
  • Room 1 was a green room for the attending celebs.
  • Room 2 was an education and sneaker customization workshop space.

 

 

  • Room 3 was a room for product display with coolers, slushy machines and display shelving for Falcon- branded product

 

 

  • Gas pumps were wrapped with SA Vinyl and turned into Display cases with custom LED faux-neon lighting
  • Canopy fascia 3D signs and LED faux-neon lighting had to be built and applied
  • Product and food kiosks were built and wrapped with Falcon branded graphics

 

 

  • Slushy machines brought in and rebranded
  • Coolers were brought in, custom lit with LED faux-neon and rebranded

FROM INITIAL CONCEPT TO LAUNCH WAS EXACTLY ONE MONTH

All in a day’s work for the Envisioneers at Image Options!

Our sincerest thanks to the creative geniuses at Clear As Day and adidas for letting us be a part of this incredible project.

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