Nike’s Innovation Space
The Nike Innovation Space provided an opportunity to connect with key US media outlets, including USA Today, ESPN, Sports Illustrated and the Today Show, who were unable to send a representative to the Global Beijing Innovation Summit. Journalists were given an in-depth briefing on Nike’s breakthrough footwear, apparel, and equipment designs.
At Nike’s Culver City office, this space was covered with mostly adhesive back vinyl prints and a torch was cut out of 1″ foam to give it a 3D appearance.
