Savage x Fenty x Image Options

Image Options is proud to partner with Savage X Fenty lingerie stores’ environmental graphics. The long-time dream of having brick-and-mortar stores, a vision of singer Rihanna for her Savage x Fenty brand, is now taking shape. Their second store location of the five planned openings is now open at the Culver City Mall, in Culver City, CA.

Hirsch Construction, the Savage Team, O’Neil Langan Architects, and Kingsmen US worked closely with Image Options to get the client’s vision right. We output all the colorful printed ABV graphics for the cubbies and custom wall coverings. The final result is a very bright and exciting environment. Image Options Fabrication Team also made custom fabricated light boxes for the first five locations.

Culver City had its Grand Opening on February 12, 2022, where Rihanna and A$AP Rocky surprised her customers by attending the opening of her newest location. The Las Vegas Fashion Show Mall store opened on January 21, 2022, with three additional locations opening soon across the country.

The focus on body confidence and size inclusivity for all genders, sizes, and backgrounds for lingerie, sleepwear, and loungewear are a first in the industry. Image Options is honored to be a part of this exciting new concept Rihanna created.