Experience the Workspace of the Future: The Power of Experiential Graphic Design (EGD)

Experience the Workspace of the Future: The Power of Experiential Graphic Design (EGD)

 

The corporate landscape has undergone significant shifts in recent years. As businesses grapple with the evolving norms in the wake of the global pandemic, the focus on workspace design has become more critical than ever. Cue Experiential Graphic Design (EGD), an approach that’s transforming ordinary workspaces into vibrant, engaging, and productive environments.

What is EGD, and Why Does it Matter Now?

Experiential Graphic Design (EGD) marries graphic design and visual elements with environmental aesthetics to create unique, immersive experiences. EGD goes beyond just decoration; it aims to evoke emotions and stimulate connectivity in spaces traditionally seen as mundane or purely functional. It includes everything from branding and visuals representing a company’s history to the creative use of materials and interactive elements that offer tactile experiences.

In the post-pandemic world, the corporate environment has become a hotly contested space. With employees enjoying the freedom of remote work, businesses are wrestling with the challenge of making the office a desirable destination. EGD is playing a pivotal role in this tug-of-war, turning office spaces into immersive environments that employees genuinely want to be part of.

Experiential Graphic Design in Action

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Being Green at Trade shows: Consider Renting a Booth

Companies have been “going green” for some time now, but today tradeshows and exhibits are looking to be more earth-friendly. Many shows have new Green Guidelines or Exhibitor Sustainability Requirements. Approaching this new guideline can leave some companies struggling to comply easily. While green is great for the earth it can leave you wondering how good it is for your budget. Image Options is here to help you with a lot of alternative materials available that are sustainable and recyclable for your booth. Along with booth material alternatives, there are some areas to consider: Energy conservation, waste reduction, environmental compliance, and shipping practices.

Image Options has taken this responsibility to protect the environment to heart. We even made it one of our five core values. We show our commitment by being certified as a Sustainable Green Printing Partnership facility. SGP certification means that our facility meets the standards for sustainability and responsibility. The third-party validation looks at the entire supply chain for our business to confirm our compliance and avoid “greenwashing” or the false perception of being eco-friendly for deceptive green marketing through “purchasing” a certification. Part of our SGP certification means that we seek out and offer sustainable materials…

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