The corporate landscape has undergone significant shifts in recent years. As businesses grapple with the evolving norms in the wake of the global pandemic, the focus on workspace design has become more critical than ever. Cue Experiential Graphic Design (EGD), an approach that’s transforming ordinary workspaces into vibrant, engaging, and productive environments.
What is EGD, and Why Does it Matter Now?
Experiential Graphic Design (EGD) marries graphic design and visual elements with environmental aesthetics to create unique, immersive experiences. EGD goes beyond just decoration; it aims to evoke emotions and stimulate connectivity in spaces traditionally seen as mundane or purely functional. It includes everything from branding and visuals representing a company’s history to the creative use of materials and interactive elements that offer tactile experiences.
In the post-pandemic world, the corporate environment has become a hotly contested space. With employees enjoying the freedom of remote work, businesses are wrestling with the challenge of making the office a desirable destination. EGD is playing a pivotal role in this tug-of-war, turning office spaces into immersive environments that employees genuinely want to be part of.