Category Archives: Retail Graphics

Recyclable Retail Graphics and Reporting

As a SGP certified wide format printer, Image Options is doing its part for the environment and is excited to be part of DuPont’s authorized printer network.

DuPont provides a LifeCycle Based Solution with Tyvek® media for wide format banners, displays and bags. Tyvek®, is known for its lightweight strength, outstanding printability and drapeability. It is a substrate that can be recycled into park benches, landscape materials, drainage pipes and much more.

“Being able to produce very attractive retail signage for our customers makes us happy, but what makes us even more happy is being able to offer our customers a closed loop recycling program,” said Tim Bennett, CEO of Image Options. “The graphics get produced on a recyclable material, the graphics are shipped with a recycling kit for the used graphics, the kit has prepaid postage to the recycling center and reports can be generated to show your recycling effort. You can now deliver results from your sustainability efforts with this simple process.”

Contact Us to find out more about our recyclable retail signage materials and recycle programs.

In addition to retail signage, shopping bags can be made from the Tyvek material.

The Waste Management recycle kit is a Tyvek® envelope that is 12” x 16” and expands to a 4” depth to hold over 250 square feet of Tyvek® material. It comes with prepaid postage too!

Before the Tyvek is recycled into another product, it is turned into tiny little pellets.

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Nikes Branded Environment at Sport Chalet

I wanted to revisit this project that Image Options collaborated with Nike on because of it’s great execution of turning an average retail space into an amazing branded environment.

Prior to the Santa Monica Classic race day – A Nike sponsored event, Nike had Image Options design, produce and install graphics for the shoe department at Sport Chalet in West LA. Graphics consisted of a tension fabric display, adhesive vinyl floor graphic, table mats and table skirts.

Not only was this space transformed into a stimulating and engaging display to encourage the sale of their shoes, but it was at a strategic location that could be seen from the front of the store.

As Wikipedia puts it, “Benefits of a branded environment can include improved brand position and communication, better customer recognition, and differentiation from competitors,”  and I believe this definition has been executed nicely by the Nike team.

Contact Us to find out more about solutions for branding your next environment.

BEFORE

AFTER

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adidas Lights Up NYC

Image Options latest collaboration with adidas was for their flagship store in New York City. adidas needed a solution to display window graphics on the second story of their store that would make a significant impact at night.

The Challenge
To provide a light source to light up the graphics, provide fixtures to hang the banners and install these elements in a space that is only 18″ wide.

The Solution
Image Options chose to use 3M’s Flexible Light Mat because of its green, energy efficient LED light source, the bright LED light is distributed uniformly and it’s thin and lightweight characteristics make it easy to customize and install. These strips of LED light were applied to thin rigid panels that hung on a wall just behind the graphics. These large graphics were produced on a backlit material that hung from the ceiling.

The Result
adidas now has a very strong presence on their second story that not only looks good at night, but also during the day.

Also posted in Backlit Graphics, Specialty Projects, Window Graphics | Tagged , , , , , , , | 1 Comment

Oakley at Surfside Sports

Image Options printed and installed some new Oakley graphics for Surfside Sports in Costa Mesa. For this project, Oakley wanted to cover the cash wrap with graphics and put up a new graphic behind their goggle display.

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Nike Cold Weather Install 2010

Nike’s new Cold Weather campaign has hit the stores. Once again Nike has supplied Image Options with some awesome graphics that they printed and installed at several Sport Chalet stores.

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Road Runner Sports Display

Road Runner Sports in San Diego just got a new overhead display at their retail store. This display was designed, built, printed and installed by the Image Option’s team. The exterior and interior laminate was covered with adhesive back vinyl and the edge was finished with brushed aluminum. The Shoe Dog logo was CNC cut gatorfoam that was hand painted.

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Adidas Mega Campaign

Image Options recently collaborated with Adidas for their new Mega print campaign. Custom built illuminated hanging signs and shoe display cases were fabricated to go along with window banners for 12 retail stores across the nation. If you haven’t been to the Adidas website and checked out their interactive Mega experience, I suggest you do.

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