Image Options: Envision the Future

Image Options: Envision the Future

A Partnership in Synergy

When Image Options and Splash! began working together, outsourcing to each other for tradeshow exhibitions, corporate environments, and other graphic communication endeavors, the synergy between the two companies was clear. Brands were looking for integrated solutions to engage their customers and tell their story in more innovative ways. Together, Image Options and Splash had the dynamics in place to strategize, design, produce and install environments in touch with current trends and tap into the emotional center of the customer experience. Acquiring Splash! into Image Options was a natural and mutually beneficial next stage.

Building Together

Now, over a year after our two companies became the newly expanded Image Options, “Envision” has never been a more apt slogan. Our new capabilities give us a unique edge in the marketplace, built from years of experience in conception, printing, and production. But at the core of our synergy is the partnerships we build with our clients. We listen, work with, and innovate to meet the needs of our clients in new and exciting ways. One of the many examples is the software suites we have developed. Not only do we have software to visualize an environment so clients can see real…

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Cisco Live – Growing Together

Cisco Live – Growing Together

Partnerships are the foundation of our success. Our partnership with Cisco Live began in 2007, with the event Networkers at Cisco Live. That event in 2007 had 4,500 attendees. Thirteen years later, we are still helping create memorable events for the latest Cisco Live event, now with over 28,000 people attending last year’s event. But no matter the size, the goal to create unique experiences through branding, that surprise and delight guests, has remained.

Innovation

One of the challenges that came with such exponential growth over the years was becoming too large to fit in the San Diego Convention Center. A few years ago, they expanded outside the convention center, building a large outdoor lawn area between hotels to expand their footprint. This gave us even more unique space to work with, taking advantage of the new outdoor areas. “We work with a theme and some digital assets that are provided to us. But we translate those into an experience,” explains Toni Fischer, one of our Senior Account Executives, and VP of Client Services. One of the large structures we built was the Cisco Live logo, 20 feet in the air, that would capture the sunlight as it set throughout the…

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The Art of the Pop-Up Experience

The Art of the Pop-Up Experience

Temporary pop-up events are more popular than ever as brick and mortar locations shrink. Finding new ways to reach and engage with customers is key. The pop-up experience, or event, is one of the most successful strategies companies and retailers are using to break through the crowded marketplace and deliver memorable customer interactions. Image Options thrives at developing these engaging experiences by listening to our clients in order to tell their stories effectively with high-impact messaging strategies. We bring innovation to the table, while staying true to the brand, to build lasting positive impressions.

Exhibit Environments

Exhibits and trade shows are a great place to flex your company’s creative muscle. It is paramount to stand out at large events, and be memorable, since you are competing for attention amongst a room of competitors. But even if you are hosting your own company conference, creating an immersive experiential environment is a great way to generate enhanced engagement that builds a positive experience with your brand. From interactive technology stations to visually enchanting structures, communicating your story is more effective if customers can participate in it. An example of a unique tradeshow setting we built was an indoor farmhouse and windmill for Nonpareil…

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SplashView: Envision Technology

SplashView: Envision Technology

Image Options is all about transformations. Not only do we transform environments and events into unforgettable experiences, but we’ve reinvented the process of designing and developing those initial ideas. To make sure designers, fabricators and clients stay on the same page, we created SplashView, an augmented reality software that provides interactive 360º design rendering of environments. This accelerates both the budgeting and design processes, while setting realistic expectations through visualization.

Envision with SplashView

SplashView is an incredibly powerful tool that allows a more in-depth exploration of unique and custom-tailored possibilities without any risk. After photographing the installation location, we can create a 360-degree virtual walkthrough, where we digitally install graphics and 3D elements that demonstrate what the competed project will look like. We listen to our client’s vision and explore trend-setting techniques and technologies in a tangible way that ensures a harmonious pre-production process.

“Much like Street View on Google Earth, you can actually look around and view a venue for an event or for an environment,” explains David Payne, president of Splash!events, “not only can this reduce initial costs, but it saves a lot of time in the development stage.” Whether you want to look at art installations, vinyl and dry…

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Unforgettable Experiential Environments

Unforgettable Experiential Environments

A more forward marketing approach is key to combat today’s marketplace that is oversaturated with advertising. This will help better attract your target audience and engage them with your brand. Expertly designed experiential environments can differentiate your company from competitors and provide the personal and emotional touchpoints that drive customer loyalty. Because of Image Options’ long history of providing visual communication and display solutions, we were perfectly positioned to expand into offering comprehensive environments, from initial design and strategy through production and installation.

What is Experiential Design?

Details are everything when it comes to designing experiential environments. Seemingly small personal touches can make all the difference in how your brand is perceived and remembered. This is true whether you are transforming office headquarters or setting up customer-facing retail events. The goal is to bring your brand to life within the venue in a memorable way that resonates with those who experience it, allowing you to help shape those lasting impressions.

Workplace Environments

From LinkedIn and Verizon to Adobe and Amazon, we’ve transformed some of the most sought-after work environments in the country. Experiential design elements can include art installations, branding signage, wall dividers, interpretive elements, and technology features that enhance the working experience and promote positive…

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