Cisco Live – Growing Together

Cisco Live – Growing Together

Partnerships are the foundation of our success. Our partnership with Cisco Live began in 2007, with the event Networkers at Cisco Live. That event in 2007 had 4,500 attendees. Thirteen years later, we are still helping create memorable events for the latest Cisco Live event, now with over 28,000 people attending last year’s event. But no matter the size, the goal to create unique experiences through branding, that surprise and delight guests, has remained.

Innovation

One of the challenges that came with such exponential growth over the years was becoming too large to fit in the San Diego Convention Center. A few years ago, they expanded outside the convention center, building a large outdoor lawn area between hotels to expand their footprint. This gave us even more unique space to work with, taking advantage of the new outdoor areas. “We work with a theme and some digital assets that are provided to us. But we translate those into an experience,” explains Toni Fischer, one of our Senior Account Executives, and VP of Client Services. One of the large structures we built was the Cisco Live logo, 20 feet in the air, that would capture the sunlight as it set throughout the…

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