With the Nike US Open of Surfing coming to Huntington Beach, California, it was time to help Nike with their new wall graphics for Jack’s Surfboards. A large wall graphic was put up inside the dressing room area and all the walls inside the dressing rooms were covered with graphics. This store will see a tremendous amount of traffic over the next week and half and Nikes presence is starting to look very strong.
Here is a look at previous years graphics:
Nike 6.0 Jacks Graphics 2009
Nike 6.0 Jacks Graphics 2010
Contact Us to find out more about our wall graphic solutions. We offer nationwide installation and an eco-friendly wallcovering material.
I wanted to revisit this project that Image Options collaborated with Nike on because of it’s great execution of turning an average retail space into an amazing branded environment.
Prior to the Santa Monica Classic race day – A Nike sponsored event, Nike had Image Options design, produce and install graphics for the shoe department at Sport Chalet in West LA. Graphics consisted of a tension fabric display, adhesive vinyl floor graphic, table mats and table skirts.
Not only was this space transformed into a stimulating and engaging display to encourage the sale of their shoes, but it was at a strategic location that could be seen from the front of the store.
As Wikipedia puts it, “Benefits of a branded environment can include improved brand position and communication, better customer recognition, and differentiation from competitors,” and I believe this definition has been executed nicely by the Nike team.
Contact Us to find out more about solutions for branding your next environment.
Screaming For Attention
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Nike’s new Cold Weather campaign has hit the stores. Once again Nike has supplied Image Options with some awesome graphics that they printed and installed at several Sport Chalet stores.
On October 17th, 2010, Nike will celebrate the seventh year of the Nike Women’s Marathon! 20,000 women will race together through the streets of San Francisco to raise funds and awareness for the Leukemia & Lymphoma Society.
The Image Options team has been working hard pumping out all the graphics for this huge event. With their lineup of equipment and talented staff, getting this project through to completion and on time was simple.
The race is coming up, so check back soon for Part 2 where we will show you installation photos of these graphics.
Nike 6.0 is making a strong presence this summer at Jack’s Surfboards in Huntington Beach. Image Options produced and installed graphics for several exterior windows and in-store elements. Shoe tower graphics were updated, a monitor was mounted for Nike 6.0 video, the shelves of their clothing fixtures were wrapped with graphics and a custom 6.0 logo display was made.